Engineering serendipity in your chiropractic office.
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November, 2024 | Vismai
Engineering serendipity in your chiropractic office.
Click here to watch on YouTube.
Serendipity is my favorite word in the dictionary.
I like the look of the word and it's sound too.
How is it possible that some chiropractors and chiropractic assistants seem to have all the "luck" in generating internal referrals as well and keeping people in chiropractic care over the long term? Much of it comes down to engineering serendipity.
Let's define some terms;
Serendipity is the occurrence of the unplanned.
Engineering is the occurrence of the planned.
How do you plan the unplannable?
Much of this comes down to the systems that you have in place that increase your chance of "luck".
If you are trained in spotting triggers that lead you to respond in consistent ways, and if you can connect the dots to spark referral conversations you'll be well on your way to being "lucky" as far as generating internal referrals.
But there is one more step - tenacity. You need to skillfully follow through and track the dialogue that you are having with your client.
To easily initiate the chain of events that lead to consistent serendipity you need tools for your chiropractic assistants. Provide them with "talk trigger" tools, role play on how to use those tools and your "luck" will increase.
Let’s find out. I'll share my approach in a podcast and/or you tube format. Click on the image above if you prefer you tube.
You can either listen to it here on your walk
https://open.spotify.com/show/6qaIKTbjsfpuZ9lXPzwkI1
Pathway to engineer serendipity.
Build the enabling tools to give your CA a chance to engineer serendipity – it's impossible without CA tools.
Study the anatomy of the serendipity pathway as seen in the diagram above– You will need to role play this pathway over and over again for solid results achieved naturally.
Gamify serendipity and make it fun– As your CA increases their skills using the serendipity tools, results improve, team moral gains momentum and the seriousness of practice building decreases.
Serendipity: the occurrence of the unplanned.
I’ll end with this:
If you want to learn more about developing loyal clients, watch my playlist on YouTube.
If you want to build some retention tools and use them for impact, check out my Create and Master Your New Client Welcome Book (for on boarding new clients effectively) and Create and Master Your Quarterly™ Newsletter (to ascend clients in a rhythmic way)
– Vismai
Who Is Vismai?
I’m the author of Keep Your Clients, The CA School and writer obsessed with the mind, keeping people in chiropractic care longer and helping chiropractors gain more peace in practice.
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