Create Conditions for Behavior Change with The Quarterly.

The "GLUE" That Holds Your Retention Vortex Together.

For retention, referrals and reactivations.

Create Conditions for Behavior Change with The Quarterly.

The "GLUE" That Holds Your Retention

Vortex Together.

For retention, referrals and reactivations.

This course will help you create your own Quarterly with my templates and

the accompanying course will guide your and your team's mastery of it .

This course will help you create your own Quarterly with my templates and the accompanying course will

guide your and your team's

mastery of it.

Let's get straight into it. Who is this for?

Chiropractic business owners who want a consistent and personalized media rhythm to their office.

For chiropractors seeking a simple, efficient, and effective referral prompt to engage clients most likely to promote your practice within the community.

For chiropractors looking to maximize the financial impact of their Chiropractic Assistant: The Quarterly is a streamlined tool designed for retention, referrals, and automatic reactivations, empowering your CA to help grow your practice with ease.

Chiropractors who value newsletters but lack the time to write, design, or brainstorm ideas—and need a consistent, hassle-free system to produce them.

Those that want to trigger interactions among people in your community - a collectable lever that occupies space in people's homes.

Chiropractors seeking to build a lasting archive to educate their community over time—creating a compounding effect, not just sporadic, generic newsletters.

Let's get straight into it. Who is this for?

Chiropractic business owners who want a consistent and personalized media rhythm to their office.

Those that want a referral promt that is elegant - simple, efficient and effective.

Those that want to potentiate the financial value of their Chiropractic Assistant - The Quarterly is a tool your CA will use for retention, referrals and automatic reactivations. Your CA requires tools to increase their agency in building your practice together with you.

Chiropractors who see the value in a news letter but don't want to spend hours writing and designing one. Those that don't have a consistent system in place for producing one.

Those that want to trigger interactions among people in your community - a collectable lever that occupies space in people's homes.

Chiropractors who want to build an effective archive that can be used to educate your community in the months and years to come - yes, its effect compounds. Not simply the "odd" generic news letter at random intervals.

Create Conditions for Change

Why Would I Want To Have

"The Quarterly"

Referrals, Retention, Reactivations, Rhythm, Revenue

Create Conditions for Change

Why Would I Want To Have "The Quarterly"

Referrals, Retention, Reactivations, Rhythm, Revenue

The Quarterly is the one tool I use for The 5 "Rs":

1) Referrals - over time an archive of topics emerge that can be used as referrals promts for that quarterly topic.

2) Retention - repetition breeds reputation. A robust system where you synthesize the messages you want your clients to get to nudge them higher in their understanding the benefits of long term chiropractic care.

3) Reactivations - we mail it to our inactive clients list on a quarterly frequency and always get reactivations from this timely procedure.

4) Rhythm - retention doesn't work well in a random environment. You, your CAs and clients need to know what comes next. Rhythm gives your CA agency is communication.

5) Revenue - traction is created by one fundamental metric. Watch the lifetime value of your clients increase.

I spent hours upon hours studying what keeps people in chiropractic care. The rhythm and tools that emerge as nuanced talk triggers and anything else that would help me articulate why staying in chiropractic care long term is beneficial.

I took rigorous notes, journaled my thoughts during long walks, and everything else that people tell you to do if your goal is to increase your retention metrics.

I got most of my initial ideas by reading. With my trusty highlighter, I read non-fiction best selling authors mostly outside of the chiropractic industry.

I then extrapolated their ideas then put them to work in the context of our chiropractic office.

There's only so much inspiration that static central nervous system posters can do for long term clients. Having an up to date, slightly volatile Quarterly breathes the much needed freshness and volatility into your office.

The formula for alchemy is to make fixed assets volatile and volatile assets fixed. It's a balance game. If your office internal environment is too fixed entropy will emerge. The Quarterly helps mitigate fixed environments.

“But how do you know what works so well for a chiropractic office"?

Our CA team was responsible for giving structure to the vortex as well as ruthlessly filtering out what they knew wouldn't work. Your CA doesn't suffer from the curse of knowledge and knows your community accurately.

I tested them over an 8 year period and my guiding metric was community engagement. I kept what our community engaged in and deleted what got little engagement.

It was a grueling process of testing and iteration.

Yet one vortex element got massive uptake immediately and continues to this day.

The best part is that collectively The Quarterlies emerge and compound over time. One quarterly issue wont shift the dial at all but 8 issues laying in your waiting room becomes a powerful archive to draw upon.

It's frequency. Content. Paper type. Beauty and collectability come together over time.

I talked until I was blue in my face about chiropractic.

Some people got it. Some didn't.

I dealt with that problem long enough.

But through our Quarterly, a lot of people emerged in their understanding of health and chiropractic. I'm not sure this would have happened with out The Quarterly.

My Quarterly became a leveraged tool that we could simply hand over for people to consume and share in the comfort of their own home.

Loyal clients collect them for years.

New clients take them to understand the cause of their problem.

Both new and loyal clients take them to share them with family, friends and colleagues. I found that having a tangible document like this accelerates the time that potential referrals come in to me (all a part of the CA training).

Back then, little did I know that a Quarterly news letter development habit would change everything.

Its benefits rooted themselves into the rhythm of our chiropractic office.

The current version of The Quarterly only took 20 years to develop... but that’s aside from the point.

The Quarterly is the one tool I use for The 5 "Rs":

1) Referrals - over time an archive of topics emerge that can be used as referrals promts for that quarterly topic.

2) Retention - repetition breeds reputation. A robust system where you synthesize the messages you want your clients to get to nudge them higher in their understanding the benefits of long term chiropractic care.

3) Reactivations - we mail it to our inactive clients list on a quarterly frequency and always get reactivations from this timely procedure.

4) Rhythm - retention doesn't work well in a random environment. You, your CAs and clients need to know what comes next. Rhythm gives your CA agency is communication.

5) Revenue - traction is created by one fundamental metric. Watch the lifetime value of your clients increase.

I spent hours upon hours studying what keeps people in chiropractic care. The rhythm and tools that emerge as nuanced talk triggers and anything else that would help me articulate why staying in chiropractic care long term is beneficial.

I took rigorous notes, journaled my thoughts during long walks, and everything else that people tell you to do if your goal is to increase your retention metrics.

I got most of my initial ideas by reading. With my trusty highlighter, I read non-fiction best selling authors mostly outside of the chiropractic industry.

I then extrapolated their ideas then put them to work in the context of our chiropractic office.

There's only so much inspiration that static central nervous system posters can do for long term clients. Having an up to date, slightly volatile Quarterly breathes the much needed freshness and volatility into your office.

The formula for alchemy is to make fixed assets volatile and volatile assets fixed. It's a balance game. If your office internal environment is too fixed entropy will emerge. The Quarterly helps mitigate fixed environments.

“But how do you know what works so well for a chiropractic office"?

Our CA team was responsible for giving structure to the vortex as well as ruthlessly filtering out what they knew wouldn't work. Your CA doesn't suffer from the curse of knowledge and knows your community accurately.

I tested them over an 8 year period and my guiding metric was community engagement. I kept what our community engaged in and deleted what got little engagement.

It was a grueling process of testing and iteration.

Yet one vortex element got massive uptake immediately and continues to this day.

The best part is that collectively The Quarterlies emerge and compound over time. One quarterly issue wont shift the dial at all but 8 issues laying in your waiting room becomes a powerful archive to draw upon.

It's frequency. Content. Paper type. Beauty and collectability come together over time.

I talked until I was blue in my face about chiropractic.

Some people got it. Some didn't.

I dealt with that problem long enough.

But through our Quarterly, a lot of people emerged in their understanding of health and chiropractic. I'm not sure this would have happened with out The Quarterly.

My Quarterly became a leveraged tool that we could simply hand over for people to consume and share in the comfort of their own home.

Loyal clients collect them for years.

New clients take them to understand the cause of their problem.

Both new and loyal clients take them to share them with family, friends and colleagues. I found that having a tangible document like this accelerates the time that potential referrals come in to me (all a part of the CA training).

Back then, little did I know that a Quarterly news letter development habit would change everything.

Its benefits rooted themselves into the rhythm of our chiropractic office.

The current version of The Quarterly only took 20 years to develop... but that’s aside from the point.

WHO AM I?

About the Author

Why in the world should you trust some random chiropractor?

WHO AM I?

About the Author

Why in the world should you trust some random chiropractor?

Hey, I'm Vismai.

I’m obsessed with keeping people in chiropractic care longer. PVA > 2000

Previously, I only needed 1 new client for every 2000 return visits and I did this consistently over a 6 year time frame. Now I teach retention as a way to share your life’s work, secure your future, and enjoy a meaningful lifestyle.

I’m good at what I do because I test things in our own practice so

I know what works and what doesn’t. I value moving forward.

It feels like I’m boasting...

but I guess that’s a hit I’m willing to take to ease your worries of buying a product of mine.

I will, however, never apologize for aiming to be as transparent as possible.

Hey, I'm Vismai.

I’m obsessed with keeping people in chiropractic care longer. PVA > 2000

Previously, I only needed 1 new client for every 2000 return visits and I did this consistently over a 6 year time frame. Now I teach retention as a way to share your life’s work, secure your future, and enjoy a meaningful lifestyle.

I’m good at what I do because I test things in our own practice so

I know what works and what doesn’t. I value moving forward.

It feels like I’m boasting...

but I guess that’s a hit I’m willing to take to ease your worries of buying a product of mine.

I will, however, never apologize for aiming to be as transparent as possible.

I HEAR YOU ASKING

"What's In It For Me?"

I get it... we're all a bit selfish.

I HEAR YOU ASKING

"What's In It For Me?"

I get it... we're all a bit selfish.

It speaks to both left and right brain clients. It's blended with research, has a consistent sequence and clear contents page for the left brainers. For the right brainers it's visually beautiful, clear design elements, music recommendations as well as 2 chiropractic principles in each issue.

Put ideas out into the world that will have people talking about you in group chats (by sharing the PDF), comment sections, and even at the family dinner table (some may even put one of your ideas on the fridge!).

A portion of your favorite clients with collect and store them for years. If a friend is complaining of a symptom they will gladly pull out a relevant old issue to lend to them.

It's a rhythmic framework for you to invent your own nuances and mastery in communication. The implicit knowledge you and your team will get by distributing it into your community will be the first sign of mastering its use.

Start developing your lending library. Each issue you will introduce 1 to 3 new books for your lending library. Your performance clients will lend these books. Readers are my favorite niche of clients.

Bust through creative ruts and gain the confidence that you are putting impactful ideas, projects, and wisdom out into the world.

The ability to simplify complex topics in a way
that would impress even Aristotle.

Best results of this come when your Chiropractic Assistant helps build every issue because then they know the content of each issue well and therefore use it more accurately for retention, referrals and reactivations.

It speaks to both left and right brain clients. It's blended with research, has a consistent sequence and clear contents page for the left brainers. For the right brainers it's visually beautiful, clear design elements, music recommendations as well as 2 chiropractic principles in each issue.

Put ideas out into the world that will have people talking about you in group chats (by sharing the PDF), comment sections, and even at the family dinner table (some may even put one of your ideas on the fridge!).

A portion of your favorite clients with collect and store them for years. If a friend is complaining of a symptom they will gladly pull out a relevant old issue to lend to them.

It's a rhythmic framework for you to invent your own nuances and mastery in communication. The implicit knowledge you and your team will get by distributing it into your community will be the first sign of mastering its use.

Start developing your lending library. Each issue you will introduce 1 to 3 new books for your lending library. Your performance clients will lend these books. Readers are my favorite niche of clients.

Bust through creative ruts and gain the confidence that you are putting impactful ideas, projects, and wisdom out into the world.

The ability to simplify complex topics in a way that would impress even Aristotle.

Best results of this come when your Chiropractic Assistant helps build every issue because then they know the content of each issue well and therefore use it more accurately for retention, referrals and reactivations.

ALL ACTION. ZERO FLUFF.

Everything Inside The Quarterly creation and mastery

ALL ACTION. ZERO FLUFF.

Everything Inside The Quarterly Creation

and Mastery

The Quarterly templates

Create your very own branded Quarterly using the templates I have built. Alter it to suit your own office brand. Save tens of hours without needing to reinvent the system and structure.

The psychology behind each Quarterly element.

At a glance, it's not so obvious the power hidden in each page. I'll share why I include each page before you deem any pages unnecessary.

How we use The Quarterly for retention, referrals and reactivations.

A walk through with real life examples how we use this as a framework for keeping people in chiropractic care.

How your Chiropractic Assistant can use it.

My CAs actually built this with me. Your CA doesn't have the curse of knowledge like us chiropractors do. Its a prompt and a framework for your CA to let their own personality shine through. It takes repetition to guide your CA but when they start distributing into you community their insights might surprise you.

My Creative Workflow and The nuances I use to generate internal referrals within The Quarterly.

How I personally use this system to craft behavioral change, a broader understanding of chiropractic, reactivation cadence, and answer the critical question in a high retention chiropractic office - what's next?.

Gamify referrals, retention and reactivations.... but has the potential to be so much more.

The Quarterly templates

Create your very own branded Quarterly using the templates I have built. Alter it to suit your own office brand. Save tens of hours without needing to reinvent the system and structure.

The psychology behind each Quarterly element.

At a glance, it's not so obvious the power hidden in each page. I'll share why I include each page before you deem any pages unnecessary.

How we use The Quarterly for retention, referrals and reactivations.

A walk through with real life examples how we use this as a framework for keeping people in chiropractic care.

How your Chiropractic Assistant can use it.

My CAs actually built this with me. Your CA doesn't have the curse of knowledge like us chiropractors do. Its a prompt and a framework for your CA to let their own personality shine through. It takes repetition to guide your CA but when they start distributing into you community their insights might surprise you.

My Creative Workflow and The nuances I use to generate internal referrals within The Quarterly.

How I personally use this system to craft behavioral change, a broader understanding of chiropractic, reactivation cadence, and answer the critical question in a high retention chiropractic office - what's next?.

Gamify referrals, retention and reactivations.... but has the potential to be so much more.

R E A D Y. TO. CREATE. YOUR. OWN?

What Does It Cost To Use The Quarterly?

READY. TO. CREATE. YOUR. OWN?

What Does It Cost To Use The Quarterly?

997 USD per year.

1497 USD for a three year bundle

If you require it in another language other than english email me. We've most likely got you covered.

— Vismai

997 USD per year.

1497 USD for a three year bundle

If you require it in another language other than english email me. We've most likely got you covered.

— Vismai

GOT QUESTIONS?

I've Got Answers

Be sure you are making the right decision

GOT QUESTIONS?

I've Got Answers

Be sure you are making the right decision

How long does it take to make?

"Like any new tool and project, the first time you create it takes the longest".

If you have some suitable photos to replace my personal ones (only 3-4 photos per issue are required) first time will take 2 hours.

Once you get into the flow of it 30 minutes should be enough.

The more changes you make to my basic structure the more time it will take you.

If used correctly your Life Time Value will increase and so will your internal referrals so a couple of hours per quarter should be worth leading your chiropractic office down a new direction.

Do I need to do one every quarter?

Short answer is no.

But a robust rhythm and a disciplined environment will change your metrics long term.

Most chiropractors have tried to "odd" news letter. But they've done it at random time intervals, or too frequently which led to too much work and without a repeatable structure.

"Freedom is found in the systems" - Seth Godin, author.

Show your community what you have to offer with a predictable rhythm and watch their trust in you emerge.

Do I need to be a good writer to make my Quarterly?

I've done the writing for you. I love to write. I've done the ideation for you too so you don't need to come up with topics that stick and will get shared in your community.