At every level of a client's journey, you need to understand

The Art Of Mitigating Apathy Creep.

Ascend your clients from apathy to awareness to attraction to adoption to affinity and to advocacy.

At every level of a client's journey,

you need to understand

The Art Of Mitigating Apathy Creep.

Ascend your clients from apathy to awareness to attraction to adoption to affinity and to advocacy.

This course will help you spot the specific levels of understanding of chiropractic.

It will help you acknowledge independent of if a client has had 20 or 200 adjustments, apathy creep is real at every step of the way. Knowing how to skillfully navigate apathy creep will make an enormous difference to your life time value metric in your chiropractic office.

This course will help you spot the specific levels of understanding of chiropractic.

It will help you acknowledge independent of if a client has had 20 or 200 adjustments, apathy creep is real at every step of the way. Knowing how to skilfully navigate apathy creep will make an enormous difference to your life time value metric in your chiropractic office.

Let's get straight into it. Who is this for?

Chiropractic business owners who are puzzled as to why intelligent people don't choose long term chiropractic care.

Chiropractors who want to take personal responsibility in keeping people in chiropractic care longer.

Chiropractors who relish on the challenge of transforming everyday people from the medical model of sick care into life long chiropractic care.

Chiropractors who have developed a vague idea as to why people stop chiropractic care but want a more structured explanation as to why this consistently occurs.

Those that are curious as to how to accurately conduct table talk that is reasonable, relevant and repeatable to certain levels of the client's understanding of chiropractic.

Chiropractors who are frustrated, even infuriated that after more than a century since our inception, chiropractic has positioned itself poorly in the market place.

Let's get straight into it. Who is this for?

Chiropractic business owners who are puzzled as to why intelligent people don't choose long term chiropractic care.

Chiropractors who want to take personal responsibility in keeping people in chiropractic care longer.

Chiropractors who relish on the challenge of transforming everyday people from the medical model of sick care into life long chiropractic care.

Chiropractors who have developed a vague idea as to why people stop chiropractic care but want a more structured explanation as to why this consistently occurs.

Those that are curious as to how to accurately conduct table talk that is reasonable, relevant and repeatable to certain levels of the client's understanding of chiropractic.

Chiropractors who are frustrated, even infuriated that after more than a century since our inception, chiropractic has positioned itself poorly in the market place.

Create Conditions for Change

Why Would I Want To Mitigate Apathy Creep?

Referrals, Retention, Reactivations, Rhythm, Revenue

Create Conditions for Change

Why Would I Want To Mitigate Apathy Creep?

Referrals, Retention, Reactivations, Rhythm, Revenue

Fair question.

My personal answer includes:

Needing too many new people for years on end can become demoralising for your team. On the one hand us chiropractors drink the cool aid but the general public doesn't buy it.

Skilfully mitigating apathy creep in a timely manner will result in the progressive emergence of a confident moral in your team.

With a high retention chiropractic office your revenue becomes predictable months in advance. Traction in revenue, by increasing the life time value of a client, will always beat growth through swapping one new client for another.

Transforming people's understanding of chiropractic is one thing that keeps me curious and in the game after 28 years in practice.

I notice a qualitative difference in people who get adjusted over the long term. They are friendlier to themselves, have a sense of ease about them and a quiet confidence that they have agency in their personal health levels.

Above all it gives me more meaning in my life's work.

I got most of my initial ideas by reading. With my trusty highlighter, I read non-fiction best selling authors mostly outside of the chiropractic industry.

I then extrapolated their ideas then put them to work in the context of our chiropractic office.

There's only so much inspiration that static central nervous system posters can do for long term clients.

Fair question.

My personal answer includes:

Needing too many new people for years on end can become demoralising for your team. On the one hand us chiropractors drink the cool aid but the general public doesn't buy it.

Skillfully mitigating apathy creep in a timely manner will result in the progressive emergence of a confident moral in your team.

Transforming people's understanding of chiropractic is one thing that keeps me curious and in the game after 28 years in practice.

Above all it gives me more meaning in my life's work.

I got most of my initial ideas by reading. With my trusty highlighter, I read non-fiction best selling authors mostly outside of the chiropractic industry.

I then extrapolated their ideas then put them to work in the context of our chiropractic office.

There's only so much inspiration that static central nervous system posters can do for long term clients.

WHO AM I?

About the Author

Why in the world should you trust some random chiropractor?

WHO AM I?

About the Author

Why in the world should you trust some random chiropractor?

Hey, I'm Vismai.

I’m obsessed with keeping people in chiropractic care longer. PVA > 2000

Previously, I only needed 1 new client for every 2000 return visits and I did this consistently over a 6 year time frame. Now I teach retention as a way to share your life’s work, secure your future, and enjoy a meaningful lifestyle.

I’m good at what I do because I test things in our own practice so

I know what works and what doesn’t. I value moving forward.

It feels like I’m boasting...

but I guess that’s a hit I’m willing to take to ease your worries of buying a product of mine.

I will, however, never apologize for aiming to be as transparent as possible.

Hey, I'm Vismai.

I’m obsessed with keeping people in chiropractic care longer. PVA > 2000

I’m good at what I do because I test things in our own practice so

I know what works and what doesn’t. I value moving forward.

It feels like I’m boasting...

but I guess that’s a hit I’m willing to take to ease your worries of buying a product of mine.

I will, however, never apologize for aiming to be as transparent as possible.

I HEAR YOU ASKING

"What's In It For Me?"

I get it... we're all a bit selfish.

I HEAR YOU ASKING

"What's In It For Me?"

I get it... we're all a bit selfish.

Stating the obvious here but your chiropractic business is on the line.

If you ever want to sell a service based business, your buyer will look at the lifetime value of a client metric. You will improve this metric by raising your LTV and sell your office easier and for more money.

Increasing your retention metrics a mere 5% compounded annually can lead to a 20-95% profit increase (Bain and Co).

You lower your promotion costs because new people stick around for longer.

The ability to simplify complex topics in a way
that would impress even Aristotle.

Best results of this come when your Chiropractic Assistant gets trained in spotting the levels of apathy creep because they know your clients in a different way than you do.

Stating the obvious here but your chiropractic business is on the line.

If you ever want to sell a service based business, your buyer will look at the lifetime value of a client metric. You will improve this metric by raising your LTV and sell your office easier and for more money.

Increasing your retention metrics a mere 5% compounded annually can lead to a 20-95% profit increase (Bain and Co).

You lower your promotion costs because new people stick around for longer.

The ability to simplify complex topics in a way
that would impress even Aristotle.

Best results of this come when your Chiropractic Assistant gets trained in spotting the levels of apathy creep because they know your clients in a different way than you do.

ALL ACTION. ZERO FLUFF.

Everything Inside The Art Of Mitigating Apathy Creep.

ALL ACTION. ZERO FLUFF.

Everything Inside The Art Of Mitigating Apathy Creep.

The Apathy Creep Presentation.

A fascinating understanding of the levels of apathy creep. Film format for ease of viewing. Predict and get one step ahead of the apathy game so you can nudge clients higher and in a timely manner.

The psychology behind each level of Apathy Creep.

A visual model of the levels and how to mitigate them are included. this will provide a visual framework for you to easily master.

My Creative Workflow and The nuances I use to mitigate apathy creep.

How I personally use this system to craft behavioral change, a broader understanding of chiropractic, reactivation cadence, and answer the critical question in a high retention chiropractic office - what's next?.

Gamify referrals, retention and reactivations.... but has the potential to be so much more.

The Apathy Creep Presentation.

A fascinating understanding of the levels of apathy creep. Film format for ease of viewing. Predict and get one step ahead of the apathy game so you can nudge clients higher and in a timely manner.

The psychology behind each level of Apathy Creep.

A visual model of the levels and how to mitigate them are included. this will provide a visual framework for you to easily master.

My Creative Workflow and The nuances I use to mitigate apathy creep.

Gamify referrals, retention and reactivations.... but has the potential

to be so much more.

R E A D Y. TO. M I T I G A T E. A P A T H Y C R E E P?

What Does It Cost To?

R E A D Y. T O. M I T IG A T E.

A P A T H Y C R E E P?

What Does It Cost To?

100 USD one time fee.

— Vismai

100 USD one time fee.

— Vismai

GOT QUESTIONS?

I've Got Answers

Be sure you are making the right decision

GOT QUESTIONS?

I've Got Answers

Be sure you are making the right decision

How long does it take to do this course?

Approximately 1 hour if you complete it in one continuous sitting.

If used correctly your Life Time Value will increase.

It should be worth an hour of your time leading your chiropractic office down a new direction.

Will I have the skills to mitigate apathy creep after watching it once?

Short answer is no.

To master any new skill repetition is key.

Watch it a few times to pick up the nuances as your own skills improve.

Is there homework after completing this course?

I suggest taking 5 - 10 minutes daily at the end of your shift to unpack the interactions that you have with your own clients.

Draw upon your own "in practice" scenarios and dialogues that you have with your own clients. Then extrapolate that into the context of my presentation and you will become skilled in this process.